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CTR Calculator – Click-Through Rate
Quick answer
If clicks are 2,500 and impressions are 1,00,000, the click through rate is 2.5%.
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Click Through Rate
2.5%
The share of people who saw this and clicked, as a percentage.
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Click Through Rate
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See how the result changes
Each table re-runs this calculator with one value changed and everything else left as it is.
Click Through Rate by clicks
If clicks goes from 2,500 to 3,750, click through rate changes from 2.5% to 3.75% (+50%).
| Clicks | Click Through Rate |
|---|---|
| 1,250 | 1.25% |
| 1,880 | 1.88% |
| 2,500start | 2.5% |
| 3,750 | 3.75% |
| 5,000 | 5% |
Click Through Rate by impressions
If impressions goes from 1,00,000 to 1,50,000, click through rate changes from 2.5% to 1.67% (−33%).
| Impressions | Click Through Rate |
|---|---|
| 50,000 | 5% |
| 75,000 | 3.33% |
| 1,00,000start | 2.5% |
| 1,50,000 | 1.67% |
| 2,00,000 | 1.25% |
DIGITAL MARKETING GUIDE
A quick guide to Click Through Rate
Use it to get an accurate click through rate in seconds — free, with no sign-up.
Instant results
See your click through rate the moment you enter your numbers.
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Every calculator here is free to use, with no account required.
Accurate & transparent
The same standard formula runs on our server for every calculation.
How to Use the Click Through Rate Calculator
1
Enter Clicks
Provide your clicks.
2
Enter Impressions
Provide your impressions.
3
View Your Results
Get your click through rate instantly, calculated on our server.
What is Click Through Rate?
This digital marketing tool works out your click through rate instantly, so you don't have to do the math by hand.
“One quick calculation, so you always know your click through rate before you decide.”
What Affects Your Click Through Rate
Your click through rate depends on the values below.
Clicks
Changing your clicks changes your click through rate.
Impressions
Changing your impressions changes your click through rate.
Example Result
Here's what you can expect from a click through rate calculation:
- Clicks
- 2500
- Impressions
- 100000
- Click Through Rate
- 2.5%
Frequently Asked Questions
- How does clicks affect click through rate?
- If clicks goes from 2,500 to 3,750, click through rate changes from 2.5% to 3.75% (+50%).
- How does impressions affect click through rate?
- If impressions goes from 1,00,000 to 1,50,000, click through rate changes from 2.5% to 1.67% (−33%).
- How to calculate click through rate?
- Fill in clicks and impressions in the CTR Calculator – Click-Through Rate above and your click through rate is calculated instantly. Change any value to see how the result responds.
- What does an example click through rate calculation look like?
- If clicks are 2,500 and impressions are 1,00,000, the click through rate is 2.5%.
- Is this calculator free to use?
- Yes — every calculator on this site is completely free, with no sign-up or account required.
- How accurate is this calculator?
- It uses the standard formula and calculates on our server for every request, so results are precise for the values you enter.
- Is my data saved anywhere?
- No. Nothing you enter is stored or sent anywhere unless you choose to share a link with your values included.
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