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CPM Calculator – Cost per Thousand Impressions

Digital Marketing · Advertising

Quick answer

If spend is ₹50,000 and impressions are 1,00,000, the CPM is ₹500.

Enter your values

CPM

₹500

The cost for every 1,000 impressions or views.

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See how the result changes

Each table re-runs this calculator with one value changed and everything else left as it is.

CPM by spend

If spend goes from ₹50,000 to ₹75,000, CPM changes from ₹500 to ₹750 (+50%).

CPM for different values of Spend
SpendCPM
₹25,000₹250
₹37,500₹375
₹50,000start₹500
₹75,000₹750
₹1,00,000₹1,000

CPM by impressions

If impressions goes from 1,00,000 to 1,50,000, CPM changes from ₹500 to ₹333.33 (−33%).

CPM for different values of Impressions
ImpressionsCPM
50,000₹1,000
75,000₹666.67
1,00,000start₹500
1,50,000₹333.33
2,00,000₹250
DIGITAL MARKETING GUIDE

A quick guide to CPM

Use it to get an accurate CPM in seconds — free, with no sign-up.

  • Instant results

    See your CPM the moment you enter your numbers.

  • Free, no sign-up

    Every calculator here is free to use, with no account required.

  • Accurate & transparent

    The same standard formula runs on our server for every calculation.

How to Use the CPM Calculator

1

Enter Spend

Provide your spend.

2

Enter Impressions

Provide your impressions.

3

View Your Results

Get your CPM instantly, calculated on our server.

What is CPM?

This digital marketing tool works out your CPM instantly, so you don't have to do the math by hand.

“One quick calculation, so you always know your CPM before you decide.”

What Affects Your CPM

Your CPM depends on the values below.

  • Spend

    Changing your spend changes your CPM.

  • Impressions

    Changing your impressions changes your CPM.

Example Result

Here's what you can expect from a CPM calculation:

Spend
50000
Impressions
100000
CPM
₹500

Frequently Asked Questions

How does spend affect CPM?
If spend goes from ₹50,000 to ₹75,000, CPM changes from ₹500 to ₹750 (+50%).
How does impressions affect CPM?
If impressions goes from 1,00,000 to 1,50,000, CPM changes from ₹500 to ₹333.33 (−33%).
How to calculate CPM?
Fill in spend and impressions in the CPM Calculator – Cost per Thousand Impressions above and your CPM is calculated instantly. Change any value to see how the result responds.
What does an example CPM calculation look like?
If spend is ₹50,000 and impressions are 1,00,000, the CPM is ₹500.
Is this calculator free to use?
Yes — every calculator on this site is completely free, with no sign-up or account required.
How accurate is this calculator?
It uses the standard formula and calculates on our server for every request, so results are precise for the values you enter.
Is my data saved anywhere?
No. Nothing you enter is stored or sent anywhere unless you choose to share a link with your values included.
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CPM

Enter your values

CPM

₹500

The cost for every 1,000 impressions or views.

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