Calculate click through rate.
AdvertisingOpen
ROAS Calculator – Return on Ad Spend
Quick answer
If attributed revenue is ₹2,50,000 and ad spend is ₹50,000, the ROAS is 5.
Enter your values
ROAS
5
The revenue earned for every unit of ad spend — a ROAS of 4 means $4 back for every $1 spent.
You enter Attributed revenue ₹2,50,000, Ad spend ₹50,000. You get ROAS 5.
More in Advertising
All Advertising calculatorsCalculate cost per click.
AdvertisingOpenCalculate cpm.
AdvertisingOpenCalculate cost per acquisition.
AdvertisingOpenCalculate frequency.
AdvertisingOpenCalculate instagram roas 3.
Channel MetricsOpen
See how the result changes
Each table re-runs this calculator with one value changed and everything else left as it is.
ROAS by attributed revenue
If attributed revenue goes from ₹2,50,000 to ₹3,75,000, ROAS changes from 5 to 7.5 (+50%).
| Attributed revenue | ROAS |
|---|---|
| ₹1,25,000 | 2.5 |
| ₹1,88,000 | 3.76 |
| ₹2,50,000start | 5 |
| ₹3,75,000 | 7.5 |
| ₹5,00,000 | 10 |
ROAS by ad spend
If ad spend goes from ₹50,000 to ₹75,000, ROAS changes from 5 to 3.33 (−33%).
| Ad spend | ROAS |
|---|---|
| ₹25,000 | 10 |
| ₹37,500 | 6.67 |
| ₹50,000start | 5 |
| ₹75,000 | 3.33 |
| ₹1,00,000 | 2.5 |
DIGITAL MARKETING GUIDE
A quick guide to ROAS
Use it to get an accurate ROAS in seconds — free, with no sign-up.
Instant results
See your ROAS the moment you enter your numbers.
Free, no sign-up
Every calculator here is free to use, with no account required.
Accurate & transparent
The same standard formula runs on our server for every calculation.
How to Use the ROAS Calculator
1
Enter Attributed revenue
Provide your attributed revenue.
2
Enter Ad spend
Provide your ad spend.
3
View Your Results
Get your ROAS instantly, calculated on our server.
What is ROAS?
This digital marketing tool works out your ROAS instantly, so you don't have to do the math by hand.
“One quick calculation, so you always know your ROAS before you decide.”
What Affects Your ROAS
Your ROAS depends on the values below.
Attributed revenue
Changing your attributed revenue changes your ROAS.
Ad spend
Changing your ad spend changes your ROAS.
Example Result
Here's what you can expect from a ROAS calculation:
- Attributed revenue
- 250000
- Ad spend
- 50000
- ROAS
- 5
Frequently Asked Questions
- How does attributed revenue affect ROAS?
- If attributed revenue goes from ₹2,50,000 to ₹3,75,000, ROAS changes from 5 to 7.5 (+50%).
- How does ad spend affect ROAS?
- If ad spend goes from ₹50,000 to ₹75,000, ROAS changes from 5 to 3.33 (−33%).
- How to calculate ROAS?
- Fill in attributed revenue and ad spend in the ROAS Calculator – Return on Ad Spend above and your ROAS is calculated instantly. Change any value to see how the result responds.
- What does an example ROAS calculation look like?
- If attributed revenue is ₹2,50,000 and ad spend is ₹50,000, the ROAS is 5.
- Is this calculator free to use?
- Yes — every calculator on this site is completely free, with no sign-up or account required.
- How accurate is this calculator?
- It uses the standard formula and calculates on our server for every request, so results are precise for the values you enter.
- Is my data saved anywhere?
- No. Nothing you enter is stored or sent anywhere unless you choose to share a link with your values included.
Customize this calculator
Pick a look, copy the code, and this ROAS calculator — with its inputs and results — runs on your own website.
Theme color
Match your brand's colors
Corner style
Sharp, soft or fully rounded
Widget width
Compact, standard or full width
Live preview
Full widthThe same inputs, result and chart as the calculator above, styled with your choices.
yoursite.com