Digital Marketing4 min read
Cost Per Acquisition (CPA) vs CAC Explained
CPA is ad spend ÷ conversions: ₹1,20,000 over 150 purchases is ₹800. CAC adds sales and tool costs and can be ₹1,222. See which one decides profit.
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11 articles
- Digital Marketing4 min read
What Is Cost Per Click? CPC Formula and Break-Even
₹12,000 spent for 600 clicks is a ₹20 CPC. Learn the formula, how it links to CTR and CPM, and the break-even CPC that keeps a campaign profitable.
- Digital Marketing5 min read
CPM in Advertising: How Cost per Thousand Works
₹9,000 for 150,000 impressions is a ₹60 CPM. See the formula, how to plan reach on a budget, and how to compare CPM with CPC using eCPM.
- Digital Marketing5 min read
How to Calculate CTR and Tell if It Is Good Enough
250 clicks from 20,000 impressions is a CTR of 1.25%. See the formula, how to tell if two ads really differ, and why CTR alone can mislead.
- Digital Marketing5 min read
Email Click Rate: Formula, CTOR and What Counts
180 unique clickers from 6,000 delivered emails is a 3% click rate. See the formula, how it differs from click-to-open rate, and what skews it.
- Digital Marketing5 min read
What Is a Good Email Open Rate, and How Is It Counted?
Tracked opens ÷ delivered × 100: 2,000 opens on 10,000 delivered emails is 20%. Learn why the base matters and why modern inboxes inflate the figure.
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