Digital Marketing5 min read
Follower Growth Rate: How to Measure Social Media Growth
Going from 10,000 to 11,200 followers is 12% growth. See the formula, how to turn it into a monthly rate and why small accounts look faster.
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11 articles
- Digital Marketing4 min read
Lead Conversion Rate: What 48 Wins From 640 Leads Means
Lead conversion rate is customers divided by eligible leads times 100. 48 customers from 640 leads is 7.5 percent. See the stage funnel and source breakdown.
- Digital Marketing4 min read
Return on Ad Spend: What 4× Really Means
A ROAS of 4× means ₹4 of sales per ₹1 of ads, and it breaks even only at a 25% margin. See how to find your own break-even figure before scaling spend.
- Digital Marketing4 min read
ROAS in Marketing: Blending Channels Correctly
₹75,000 attributed to ₹15,000 of spend is 5.0× ROAS, but the channels behind it differ. Learn blended vs channel ROAS and how attribution skews the result.
- Digital Marketing4 min read
Social Media Engagement Rate: Which Base to Use
640 engagements on a post that reached 20,000 people is a 3.2% rate, but the same post is 4.0% by followers and 2.0% by impressions. Pick one base.
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