Calculate average order value.
SalesOpen
Sales Conversion Rate Calculator
Quick answer
If sales are 80 and leads are 400, the sales conversion rate is 20%.
Enter your values
Sales Conversion Rate
20%
The share of visitors or leads who went on to complete the action you're tracking, as a percentage.
Low
0of 100
Sales Conversion Rate
More in Sales
All Business calculatorsCalculate net profit margin.
ProfitabilityOpenCalculate contribution margin.
ProfitabilityOpenCalculate customer acquisition cost.
CustomersOpenCalculate customer lifetime value simple.
CustomersOpenCalculate inventory turnover.
InventoryOpen
See how the result changes
Each table re-runs this calculator with one value changed and everything else left as it is.
Sales Conversion Rate by sales
If sales goes from 80 to 120, sales conversion rate changes from 20% to 30% (+50%).
| Sales | Sales Conversion Rate |
|---|---|
| 40 | 10% |
| 60 | 15% |
| 80start | 20% |
| 120 | 30% |
| 160 | 40% |
Sales Conversion Rate by leads
If leads goes from 400 to 600, sales conversion rate changes from 20% to 13.33% (−33%).
| Leads | Sales Conversion Rate |
|---|---|
| 200 | 40% |
| 300 | 26.67% |
| 400start | 20% |
| 600 | 13.33% |
| 800 | 10% |
BUSINESS GUIDE
A quick guide to Sales Conversion Rate
Use it to get an accurate sales conversion rate in seconds — free, with no sign-up.
Instant results
See your sales conversion rate the moment you enter your numbers.
Free, no sign-up
Every calculator here is free to use, with no account required.
Accurate & transparent
The same standard formula runs on our server for every calculation.
How to Use the Sales Conversion Rate Calculator
1
Enter Sales
Provide your sales.
2
Enter Leads
Provide your leads.
3
View Your Results
Get your sales conversion rate instantly, calculated on our server.
What is Sales Conversion Rate?
This business tool works out your sales conversion rate instantly, so you don't have to do the math by hand.
“One quick calculation, so you always know your sales conversion rate before you decide.”
What Affects Your Sales Conversion Rate
Your sales conversion rate depends on the values below.
Sales
Changing your sales changes your sales conversion rate.
Leads
Changing your leads changes your sales conversion rate.
Example Result
Here's what you can expect from a sales conversion rate calculation:
- Sales
- 80
- Leads
- 400
- Sales Conversion Rate
- 20%
Frequently Asked Questions
- How does sales affect sales conversion rate?
- If sales goes from 80 to 120, sales conversion rate changes from 20% to 30% (+50%).
- How does leads affect sales conversion rate?
- If leads goes from 400 to 600, sales conversion rate changes from 20% to 13.33% (−33%).
- How to calculate sales conversion rate?
- Fill in sales and leads in the Sales Conversion Rate Calculator above and your sales conversion rate is calculated instantly. Change any value to see how the result responds.
- What does an example sales conversion rate calculation look like?
- If sales are 80 and leads are 400, the sales conversion rate is 20%.
- Is this calculator free to use?
- Yes — every calculator on this site is completely free, with no sign-up or account required.
- How accurate is this calculator?
- It uses the standard formula and calculates on our server for every request, so results are precise for the values you enter.
- Is my data saved anywhere?
- No. Nothing you enter is stored or sent anywhere unless you choose to share a link with your values included.
Customize this calculator
Pick a look, copy the code, and this Sales Conversion Rate calculator — with its inputs and results — runs on your own website.
Theme color
Match your brand's colors
Corner style
Sharp, soft or fully rounded
Widget width
Compact, standard or full width
Live preview
Full widthThe same inputs, result and chart as the calculator above, styled with your choices.
yoursite.com