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Customer Lifetime Value (CLV) Calculator
Quick answer
If average order value is ₹1,200, orders/year is 4, customer lifespan is 3 years and gross margin is 40%, the customer lifetime value simple is ₹5,760.
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Customer Lifetime Value Simple
₹5,760
The total revenue a typical customer is expected to bring in over the whole time they stay a customer.
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Each table re-runs this calculator with one value changed and everything else left as it is.
Customer Lifetime Value Simple by average order value
If average order value goes from ₹1,200 to ₹1,800, customer lifetime value simple changes from ₹5,760 to ₹8,640 (+50%).
| Average order value | Customer Lifetime Value Simple |
|---|---|
| ₹600 | ₹2,880 |
| ₹900 | ₹4,320 |
| ₹1,200start | ₹5,760 |
| ₹1,800 | ₹8,640 |
| ₹2,400 | ₹11,520 |
Customer Lifetime Value Simple by orders/year
If orders/year goes from 4 to 6, customer lifetime value simple changes from ₹5,760 to ₹8,640 (+50%).
| Orders/year | Customer Lifetime Value Simple |
|---|---|
| 2 | ₹2,880 |
| 3 | ₹4,320 |
| 4start | ₹5,760 |
| 6 | ₹8,640 |
| 8 | ₹11,520 |
Customer Lifetime Value Simple by customer lifespan
If customer lifespan goes from 3 years to 4.5 years, customer lifetime value simple changes from ₹5,760 to ₹8,640 (+50%).
| Customer lifespan | Customer Lifetime Value Simple |
|---|---|
| 1.5 years | ₹2,880 |
| 2.25 years | ₹4,320 |
| 3 yearsstart | ₹5,760 |
| 4.5 years | ₹8,640 |
| 6 years | ₹11,520 |
BUSINESS GUIDE
A quick guide to Customer Lifetime Value Simple
Use it to get an accurate customer lifetime value simple in seconds — free, with no sign-up.
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See your customer lifetime value simple the moment you enter your numbers.
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How to Use the Customer Lifetime Value Simple Calculator
1
Enter Average order value
Provide your average order value.
2
Enter Orders/year
Provide your orders/year.
3
Enter Customer lifespan
Provide your customer lifespan, in years.
4
View Your Results
Get your customer lifetime value simple instantly, calculated on our server.
What is Customer Lifetime Value Simple?
This business tool works out your customer lifetime value simple instantly, so you don't have to do the math by hand.
“One quick calculation, so you always know your customer lifetime value simple before you decide.”
What Affects Your Customer Lifetime Value Simple
Your customer lifetime value simple depends on the values below.
Average order value
Changing your average order value changes your customer lifetime value simple.
Orders/year
Changing your orders/year changes your customer lifetime value simple.
Customer lifespan
Changing your customer lifespan changes your customer lifetime value simple.
Gross margin
Changing your gross margin changes your customer lifetime value simple. Typically between 0 and 100 %.
Example Result
Here's what you can expect from a customer lifetime value simple calculation:
- Average order value
- 1200
- Orders/year
- 4
- Customer lifespan
- 3 years
- Gross margin
- 40 %
- Customer Lifetime Value Simple
- ₹5,760
Frequently Asked Questions
- How does average order value affect customer lifetime value simple?
- If average order value goes from ₹1,200 to ₹1,800, customer lifetime value simple changes from ₹5,760 to ₹8,640 (+50%).
- How does orders/year affect customer lifetime value simple?
- If orders/year goes from 4 to 6, customer lifetime value simple changes from ₹5,760 to ₹8,640 (+50%).
- How to calculate customer lifetime value simple?
- Fill in average order value, orders/year and customer lifespan in the Customer Lifetime Value (CLV) Calculator above and your customer lifetime value simple is calculated instantly. Change any value to see how the result responds.
- What does an example customer lifetime value simple calculation look like?
- If average order value is ₹1,200, orders/year is 4, customer lifespan is 3 years and gross margin is 40%, the customer lifetime value simple is ₹5,760.
- Is this calculator free to use?
- Yes — every calculator on this site is completely free, with no sign-up or account required.
- How accurate is this calculator?
- It uses the standard formula and calculates on our server for every request, so results are precise for the values you enter.
- Is my data saved anywhere?
- No. Nothing you enter is stored or sent anywhere unless you choose to share a link with your values included.
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