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Marketing — Customer: Retention Calculator
Quick answer
For Marketing — Customer: Retention Calculator: if customer achieved is 45 and customer total / possible is 60, the retention is 75%.
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Retention
75%
Expressed as a percentage of the relevant total.
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Retention
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See how the result changes
Each table re-runs this calculator with one value changed and everything else left as it is.
Retention by customer achieved
If customer achieved goes from 45 to 67.5, retention changes from 75% to 112.5% (+50%).
| Customer achieved | Retention |
|---|---|
| 22.5 | 37.5% |
| 33.8 | 56.33% |
| 45start | 75% |
| 67.5 | 112.5% |
| 90 | 150% |
Retention by customer total / possible
If customer total / possible goes from 60 to 90, retention changes from 75% to 50% (−33%).
| Customer total / possible | Retention |
|---|---|
| 30 | 150% |
| 45 | 100% |
| 60start | 75% |
| 90 | 50% |
| 120 | 37.5% |
MARKETING GUIDE
A quick guide to Marketing — Customer: Retention Calculator
Use it to get an accurate retention in seconds — free, with no sign-up.
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See your retention the moment you enter your numbers.
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The same standard formula runs on our server for every calculation.
How to Use the Marketing — Customer: Retention Calculator
1
Enter Customer achieved
Provide your customer achieved.
2
Enter Customer total / possible
Provide your customer total / possible.
3
View Your Results
Get your retention instantly, calculated on our server.
What is Marketing — Customer: Retention Calculator?
This marketing tool works out your retention instantly, so you don't have to do the math by hand.
“One quick calculation, so you always know your retention before you decide.”
What Affects Your Retention
Your retention depends on the values below.
Customer achieved
Changing your customer achieved changes your retention.
Customer total / possible
Changing your customer total / possible changes your retention.
Example Result
Here's what you can expect from a marketing — customer: retention calculator calculation:
- Customer achieved
- 45
- Customer total / possible
- 60
- Retention
- 75%
Frequently Asked Questions
- How does customer achieved affect retention?
- If customer achieved goes from 45 to 67.5, retention changes from 75% to 112.5% (+50%).
- How does customer total / possible affect retention?
- If customer total / possible goes from 60 to 90, retention changes from 75% to 50% (−33%).
- How to calculate marketing — customer: retention calculator?
- Fill in customer achieved and customer total / possible in the Marketing — Customer: Retention Calculator above and your retention is calculated instantly. Change any value to see how the result responds.
- What does an example marketing — customer: retention calculator calculation look like?
- For Marketing — Customer: Retention Calculator: if customer achieved is 45 and customer total / possible is 60, the retention is 75%.
- Is this calculator free to use?
- Yes — every calculator on this site is completely free, with no sign-up or account required.
- How accurate is this calculator?
- It uses the standard formula and calculates on our server for every request, so results are precise for the values you enter.
- Is my data saved anywhere?
- No. Nothing you enter is stored or sent anywhere unless you choose to share a link with your values included.
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