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Quick answer

For Display CTR: if clicks are 2,500 and impressions are 1,00,000, the CTR is 2.5%.

Enter your values

CTR

2.5%

The share of people who saw this and clicked, as a percentage.

Low

Display CTR: 2.5%, Low. Scale from 0 to 100 with 3 bands: Low 0 to 33.3333, Moderate 33.3333 to 66.6667, High 66.6667 to 100.

Low

Your Display CTR of 2.5% falls in the “Low” band. That is on the lower side of the scale.

0 – 33.3333You are here
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See how the result changes

Each table re-runs this calculator with one value changed and everything else left as it is.

CTR by clicks

If clicks goes from 2,500 to 3,750, CTR changes from 2.5% to 3.75% (+50%).

CTR for different values of Clicks
ClicksCTR
1,2501.25%
1,8801.88%
2,500start2.5%
3,7503.75%
5,0005%

CTR by impressions

If impressions goes from 1,00,000 to 1,50,000, CTR changes from 2.5% to 1.67% (−33%).

CTR for different values of Impressions
ImpressionsCTR
50,0005%
75,0003.33%
1,00,000start2.5%
1,50,0001.67%
2,00,0001.25%
DIGITAL MARKETING GUIDE

A quick guide to Display CTR

Use it to get an accurate CTR in seconds — free, with no sign-up.

  • Instant results

    See your CTR the moment you enter your numbers.

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  • Accurate & transparent

    The same standard formula runs on our server for every calculation.

How to Use the Display CTR Calculator

1

Enter Clicks

Provide your clicks.

2

Enter Impressions

Provide your impressions.

3

View Your Results

Get your CTR instantly, calculated on our server.

What is Display CTR?

This digital marketing tool works out your CTR instantly, so you don't have to do the math by hand.

“One quick calculation, so you always know your CTR before you decide.”

What Affects Your CTR

Your CTR depends on the values below.

  • Clicks

    Changing your clicks changes your CTR.

  • Impressions

    Changing your impressions changes your CTR.

Example Result

Here's what you can expect from a display CTR calculation:

Clicks
2500
Impressions
100000
CTR
2.5%

Frequently Asked Questions

How does clicks affect CTR?
If clicks goes from 2,500 to 3,750, CTR changes from 2.5% to 3.75% (+50%).
How does impressions affect CTR?
If impressions goes from 1,00,000 to 1,50,000, CTR changes from 2.5% to 1.67% (−33%).
How to calculate display CTR?
Fill in clicks and impressions in the Display CTR Calculator above and your CTR is calculated instantly. Change any value to see how the result responds.
What does an example display CTR calculation look like?
For Display CTR: if clicks are 2,500 and impressions are 1,00,000, the CTR is 2.5%.
Is this calculator free to use?
Yes — every calculator on this site is completely free, with no sign-up or account required.
How accurate is this calculator?
It uses the standard formula and calculates on our server for every request, so results are precise for the values you enter.
Is my data saved anywhere?
No. Nothing you enter is stored or sent anywhere unless you choose to share a link with your values included.
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Display CTR

Enter your values

CTR

2.5%

The share of people who saw this and clicked, as a percentage.

Low

Display CTR: 2.5%, Low. Scale from 0 to 100 with 3 bands: Low 0 to 33.3333, Moderate 33.3333 to 66.6667, High 66.6667 to 100.

Low

Your Display CTR of 2.5% falls in the “Low” band. That is on the lower side of the scale.

0 – 33.3333You are here

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